iWorkinSport on LinkedIn: Stefan Felsing is the CEO at SPORTFIVE, global sports marketing… (2024)

💰 The sports industry is predicted to be worth $260 billion by 2033 💰 . 👉 Two Cycles marketing agency mentioned that the sports industry is worth $159 billion and is estimated to have a compound annual growth rate of 5% amounting to $260 billion by the next decade. 📈 The below report further highlights that the growth is influenced by the largest sports entities, with 11 out of 20 (more than 50%) sports organisations expected to outperform the market. The report pinpointed three areas that will stimulate this growth which are;1. more fans 2. diversified sports experiences 3. value acquisition 🤔 How brands can leverage this?This is a great opportunity for brands to invest in sports sponsorship as the industry grows, sports sponsorship is likely to become more attractive for brands seeking to connect with diverse audiences. Brands can leverage the increasing fanbase while the largest sports entities are expected to provide high returns on Investment (ROI). With proper sponsorship alignment brands will be able to achieve their sponsorship objectives. Follow for more sport-related content.

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I am excited to share the result of our work on the brand Montanari Sports Marketing. Our brand captures the essence of the agency – dynamic, strategic, and deeply rooted in the world of sports. I am thrilled to continue delivering unparalleled sports marketing solutions to our clients.Montanari Sports Marketing Unveils Dynamic Brand Inspired by Passion for SportsMontanari Sports Marketing proudly introduces its brand, a testament to the agency's commitment to innovation and excellence in the field. Named after the agency's founder, Luciana Montanari, the brand encapsulates her extensive experience and passion for sports marketing.The inspiration behind the brand struck during a riveting football match, where the energy, strategy, and dynamics of the game fueled the creative vision for Montanari Sports Marketing. The logo, featuring the agency's name in a modern and simple font, reflects the commitment to providing clients with straightforward and up-to-date solutions.A distinctive element of the brand is the pattern, drawing inspiration from heat maps generated by football teams during matches. This unique touch symbolizes the agency's strategic positioning, playing in the middle field of sports marketing. Montanari Sports Marketing acts as the vital link between sponsors and their sponsorships, crafting innovative sponsorship marketing strategies that propel clients to success.The color palette chosen for the pattern – blue, red, and purple – represents a harmonious fusion of the first two colors, echoing the collaborative approach of Montanari Sports Marketing. The combination of colors reflects the agency's ability to bring diverse elements together for a cohesive and impactful result.Montanari Sports Marketing remains at the forefront of the industry, leveraging its expertise to navigate the complex landscape of sports sponsorships and marketing. The unveiling of the brand signals a commitment to innovation, excellence, and client success.About Montanari Sports Marketing:Montanari Sports Marketing is a premier sports marketing agency founded by Luciana Montanari. With a passion for sports and a commitment to excellence, the agency specializes in creating impactful sponsorship marketing strategies, connecting sponsors with their target audience, and navigating the dynamic world of sports marketing with creativity and precision.

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At MODUS Sports mgmt, we're not just managing players; we're shaping the future of darts. Our roster boasts legends like Michael van Gerwen, rising stars like Luke Humphries, and trailblazers like Fallon Sherrock MBE. We take pride in consistently delivering top-tier talents to the global darts stage.As the world gears up for the festive period and the excitement of the 2024 Paddy Power PDC World Championships, the spotlight on darts has never been brighter. With millions tuning in worldwide, this is your chance to seize a unique marketing opportunity.Why Shirt Sponsorship with MODUS Sports mgmt?By showcasing your company logo on our players' shirts, you're not just getting traditional advertising; you're stepping into the limelight. Here's why a shirt sponsorship in Professional Darts is the game-changer your brand needs:Direct Exposure on Live TV:Our players consistently perform on the world stage during live TV broadcasts, ensuring your brand is seen by a global audience.Prime-Time TV Exposure:Your logo will take centre stage during key moments, giving your brand the prime-time attention it deserves.Media Everywhere:From traditional media to social platforms, your logo will circulate with player images, reaching audiences far and wide.Live-Streamed Events:Benefit from exposure during live internet-streamed events, maximising your brand visibility.Weekly Exhibitions Across the UK:Our players don't just play on TV; they're actively engaged in weekly exhibitions throughout the UK, ensuring continuous brand exposure.Boost Brand Awareness:Sponsoring our players generates a cascade of media attention, collectively boosting brand awareness across various channels.Camera-Facing Logo Display:Unlike traditional sports, our players are always camera-facing, providing a clear visual of your logo to the audience.Your Brand, Their Success:Align your brand with success and watch it soar as our players continue to dominate the darts world.Get in Touch:Don't miss out on this exclusive opportunity! Reach out to us to discuss how your brand can become an integral part of the MODUS Sports success story.

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Two concepts in the sports marketing industry that get mistaken often for one another are sponsorship and endorsem*nt. While they both involve collaboration between a brand and a sports entity or individual, there are distinct differences between them.Sponsorship involves a financial or in-kind support arrangement between a brand and a sports entity (team, league, event, etc.) where the brand provides funds or resources in exchange for exposure and association with the entity.Nature: Sponsorship deals are typically broader in scope and can encompass various forms of marketing, such as signage at venues, advertising during broadcasts, logo placement on team uniforms, naming rights for stadiums or events, hospitality opportunities, and promotional rights.The primary objective of sponsorship is to enhance brand visibility, increase brand awareness, and associate the brand with the positive attributes of the sponsored entity, such as excitement, teamwork, excellence, etc.Examples: Nike sponsoring the NBA, Emirates sponsoring various football clubs and events, or Red Bull sponsoring extreme sports events like the X Games.Endorsem*nt involves a contractual agreement between a brand and an individual athlete or sports personality, where the athlete agrees to promote or use the brand's products or services publicly.Nature: Endorsem*nt deals are more personal and focused on the individual athlete's image and reputation. The athlete becomes a brand ambassador for the company, often appearing in advertising campaigns, participating in promotional events, or endorsing products through social media channels.The main objective of endorsem*nt deals is to leverage the athlete's popularity, credibility, and influence to enhance the brand's image, reach target audiences, and drive sales.Examples: Michael Jordan endorsing Nike's Air Jordan sneakers, Serena Williams endorsing Gatorade, or Lionel Messi endorsing Adidas football boots.In summary, sponsorship involves a broader partnership between a brand and a sports entity for mutual benefit, focusing on visibility and association, while endorsem*nt involves a more personal agreement between a brand and an individual athlete to leverage the athlete's image and influence for promotional purposes.

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The Power of Sports Sponsorships: Connecting Fans and Brands Before we wrap the 2023 season, let's dive into the world of sports sponsorship, highlighting its key strengths as a marketing tool. In today's competitive market, brands crave innovative ways to engage their audience and boost visibility. Sports sponsorship shines in this department, offering massive reach, emotional connection, and targeted marketing, all while enhancing brand image and credibility. Exposure and Reach: Forget megaphones, sports stadiums are the new bullhorns! Sponsoring popular events or teams opens doors to millions of passionate fans around the globe, cutting through traditional advertising limitations and hitting diverse demographics.Emotional Connection: Sports tap into a deep well of emotions – the cheers, the tears, the heart-pounding moments. By associating with this rollercoaster, brands forge a positive link with fans, leading to loyalty and trust that traditional ads often struggle to build.Elevating Brand Image and Visibility: Think of it as rubbing shoulders with sporting heroes. When brands align with admired athletes or events, they inherit a share of their positive image and values. This translates to a boost in brand awareness and a reputation built on teamwork, perseverance and fair play.Targeted Marketing: Not all fans are created equal. Sports offer niche audiences, allowing brands to tailor their message to specific demographics. Imagine a women’s cosmetic brand pitchside at a women's football tournament – pure marketing gold!Engaging Activation Strategies: Forget boring ads, sports offer interactive playgrounds. On-site activations, social media buzz, contests, and fan experiences – the possibilities are endless. Get creative, engage fans, and watch your brand shine.Credibility and Trust: When respected brands team up with sporting icons, it's a win-win for trust. Fans see the brand as a genuine supporter, strengthening their perception and boosting its overall credibility. In essence, sports sponsorship is a powerful toolkit for brands seeking to expand their reach, forge emotional connections, and elevate their image. Remember, the stadium doors are open – step through and watch your brand score big!For inquiries or just casual chat about sports in general, do reach out to me on LinkedIn or drop me a line at kiran.raj@livingminds.com.my

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The Winning Play: Why Sports Marketing is a Powerhouse for BrandsThe roar of the crowd, the electrifying tension of a close game - sports have a way of captivating audiences like nothing else. But this isn't just about entertainment; it's a prime playing field for brands to connect with passionate fans. Sports marketing offers a winning formula for companies looking to boost brand awareness, loyalty, and sales.Why is Sports Marketing a Game-Changer?Emotional Connection: Sports evoke powerful emotions - joy, excitement, and even heartbreak. When a brand aligns itself with a beloved team or athlete, it taps into that emotional connection, fostering a deeper bond with fans.Targeted Reach: Sports offer a unique opportunity to reach a highly engaged and specific demographic. Imagine an athletic apparel brand partnering with the NBA - they're directly connecting with millions of basketball fans, their ideal target market.Authenticity and Trust: Professional sports leagues like the IPL (Indian Premier League) and EPL (English Premier League) hold immense cultural significance. By associating with these established institutions, brands gain an aura of trust and authenticity.Global Appeal: Sports transcend borders. Franchises like the Golden State Warriors have international followings. This allows brands to leverage the global reach of sports to expand their market presence.The Winning Plays: How Companies are Scoring BigLet's take a look at some successful plays in the sports marketing arena:Sponsorship: Classic jersey sponsorships like Nike with FC Barcelona or PepsiCo with the IPL create constant brand visibility.Content Marketing: Partnering with leagues or teams to create engaging content, like behind-the-scenes videos or athlete interviews, keeps fans engaged and reinforces brand association.Social Media Activation: Using the immense social media following of teams and athletes for interactive campaigns or product launches can generate massive buzz.Experiential Marketing: Events like meet-and-greets or fan zones allow brands to directly interact with fans, creating lasting memories.The Takeaway: Partnering for SuccessSports marketing agencies play a crucial role in facilitating these partnerships. They bring expertise in strategy, negotiation, and activation, ensuring brands get the most out of their sports marketing investments.The future of sports marketing is bright. With the rise of esports and the increasing globalization of sports, brands have even more opportunities to connect with passionate fans around the world. So, are you ready to step up to the plate and score a winning touchdown with sports marketing?#SportsMarketingWins#TheFanEffect#BrandChampions#IPL#EsportsEngagement#EPL#SportsContentThatScores#BeyondTheJersey#AthleteActivation#ExperiencesThatConvert

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Traditional Marketing vs. Sports Marketing: A Game Changer for USANAIn today's competitive market, the approach to marketing can make all the difference. Traditional marketing methods focus on reaching a broad audience through various channels. However, sports marketing brings a unique edge that can elevate brand perception and engagement.At USANA, we've experienced firsthand how transformative sports marketing can be. Traditional marketing often relies on mass reach through TV, radio, and print, showcasing product features and benefits in a way that's largely one-way communication. These campaigns are typically time-bound, focusing on immediate goals.In contrast, sports marketing allows us to connect with highly engaged and loyal sports fans. By partnering with world-class athletes we've built strong emotional connections and created interactive experiences. This approach isn't just about short-term campaigns; it's about fostering long-term relationships with athletes and sports organizations.Through sports marketing, USANA has enhanced its credibility. Genuine endorsem*nts from athletes who use and trust our products add authenticity to our brand. This commitment to supporting athletes' health resonates deeply with our audience, helping us build a trustworthy image. Our sports marketing campaigns generate excitement and foster a loyal community, aligning perfectly with our mission of promoting health and wellness. By sharing athletes' journeys and stories, we've inspired millions to lead healthier lives while promoting our products.In a world where trust and authenticity are paramount, sports marketing has given USANA a significant advantage. It's more than just advertising; it's about creating meaningful connections and empowering our audience through the spirit of sports.

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Continuing with our announcements of the Most Attractive Employers in Sport 2024 Survey results, today we announce the Top 20 Sports Marketing Agencies.Perennial marketing agency powerhouses SPORTFIVE, Infront, CAA, Endeavor/IMG and Octagon all made the Top 20 again this year. They each hold a high-profile and ultra-valuable roster of federations, leagues, brands and athletes driving massive reach and scale across the globe. Wasserman, following its recent acquisition of CSM Sport & Entertainment, once again appears on the list. TEAM Marketing, holder of the UEFA media, sponsorship and licensing rights, again made the Top 20. Additional repeating agencies from last year’s results are Two Circles, Excel Sports Management and Publicis Sport and Entertainment.New to the list this year are MVP Sports & Entertainment and LiveMode. Check out the full list below.The list is the result of a study conducted by iWorkinSport, which surveyed more than 1,600 people from 83 countries representing all continents, with the majority already working in sport, and asked them a simple question: “If you could choose to work anywhere in sport, where would that be?” At first, the respondents chose organisations divided into ten categories and, at the end, they indicated one single preferred choice, overall – the “Employer of their Dreams”. The final rankings of the iWorkinSport Most Attractive Employers 2024 will be announced at an Awards ceremony at the Olympic Museum, in Lausanne, on June 4th, at a VIP dinner offered to recruiters and academic partners of the iWorkinSport Job Fair, which will take place the following day in Lausanne. In the category Sports Marketing Agencies, the 20 most-voted agencies were, in alphabetical order:Creative Artists Agency (CAA Base, CAA Eleven)dentsu (Dentsu Sports International)Dorna SportsEndeavor / IMGExcel Sports ManagementLiveModeMKTG Sports + EntertainmentNewport Sports Management Inc.Next Sports MarketingOctagonRoc Nation SportsSEG - Sports Entertainment GroupSPORTFIVETEAM Marketing AGTwo CirclesWassermanWePlayThe iWorkinSport Most Attractive Employers in Sport 2024 Report will be released on June 5th, 2024. The report will also feature insightful sports job market trends analysis and interviews. To ensure you receive a copy of the report, pre-order your free copyhere: https://lnkd.in/enJ9HJ4HRead more here: https://lnkd.in/eGsxmypB

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Sports Marketing in 2024: The Inside Track👇The year is set to be significant for sports marketing, extending beyond the Olympics.- Individual Athlete FocusBeyond traditional team sponsorships, increased brand investment in individual athletes is anticipated. - Empowering AthletesBrands giving athletes input into campaigns can lead to more interesting and relatable content, creating opportunities for both established and up-and-coming brands. The Rashford-Burberry collab showcased how purposeful marketing can be a win-win for both brands and society. It shifted traditional fashion priorities, emphasising social responsibility and forging deeper connections with consumers. It went beyond brand awareness to deliver tangible positive impact- Women in SportsAnticipation is high for female athletes and teams in 2024. Record-breaking achievements last year and predictions of annual revenue exceeding $1 billion for elite women's sports indicate a growing market. Marketing spend in women's sports is expected to increase by 10% year-on-year.- Olympic DreamsWe are 196 days out and marketers have started planning for the 2024 Summer Olympics in Paris with a focus on early engagement and leveraging athletes for long-term, engaging campaigns. Instagram, TikTok, and YouTube will play a key role. The Olympics are a prime playground for brands to engage audiences through immersive and interactive experiences. Passionate audiences crave authenticity. At Eutopia Agency, we craft strategies that connect with purpose, driving meaningful growth. Join the movement of brands making a difference. Let's connect and explore building a community driven by purpose.#DrivenByPurpose#MeaningfulGrowth #FanEngagement #BeyondTheStadium#SportsMarketing #BrandPartnerships

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Briefs to agencies for sports sponsorship campaigns typically contain essential information and insights that guide the development and implementation of successful campaigns. These briefs serve as a roadmap for agencies, providing them with a clear understanding of the goals and objectives of the client's sports sponsorship initiatives.The brief should include but not limited to the following key elements:1. Background and Objectives: Provide a concise overview of the client's history, objectives, and target audience for the campaign. This background information helps agencies understand the context within which the campaign will be executed.2. Target Audience: Clearly define the target demographics and psychographics of the intended audience for the campaign.3. Key Messages: Articulate the central theme, messages, and value proposition that the client wishes to convey through their sports sponsorship. Agencies should be able to understand the essence of the campaign, including the client's brand positioning.4. Creative Brief: Specify the desired creative direction and visual style for the campaign.5. Media Strategy: Outline the client's preferred media channels, platforms, and tactics. This includes details such as desired frequency, reach, and engagement metrics. Agencies should understand how to leverage media effectively. 6. Budget and Timeline: Specify the budget allocated for the campaign and the desired timeline for deliverables.7. Key Performance Indicators (KPIs): Define the specific metrics and key performance indicators that will be used to evaluate the success and impact of the campaign.8. Brand Guidelines: Include any relevant brand guidelines that agencies should follow. This ensures that the campaign maintains consistency.By providing comprehensive briefs to agencies, corporate clients can expect the following deliverables:1. Creative Concepts: Agencies will develop creative concepts tailored to the client's goals and objectives.2. Campaign Execution: Agencies will implement the campaign, leveraging their expertise in media planning, content creation, and campaign management.3. Campaign Evaluation: Agencies will provide regular reports and updates on the performance and effectiveness of the campaign. This may involve analyzing key metrics, generating insights, and making recommendations.4. Relationship Management: Agencies will maintain regular communication with the client, keeping them informed and involved throughout the campaign. This includes providing updates on progress, addressing any concerns.It is crucial for clients to share briefs with agencies in a timely manner. This allows them to fully comprehend the campaign objectives and expectations, allowing them to provide high-quality deliverables within the agreed-upon timeframe. Generally, clients should share briefs with agencies as soon as the necessary information is available, typically over a month before the campaign launch date.

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